The ad also uses nudity but now with men as well (the naked men with thoughtful expressions drawing graphs on clear walls presumably intended to look scientific are very amusing and not a little bizarre). If you do nothing she’ll ask “can I show you anything?” and then prompt you to click on the projector to see their ad. The unnamed naked Elave presenter introduces the site in a refined English accent and pitches the “nothing to hide” proposition and invites you to click on the products for more information. Dewey” interface to the Microsoft Live search engine that I discussed in this newsletter a few months ago. The technology used appears very similar to that used by Microsoft’s “Ms. When you first reach the site you’re greeted a Flash loader showing the company logo and the question “Are you over 18? This site contains nudity.” Clicking on the “I am over 18” button parts the logo screen like doors and you enter a virtual shop with chair to the right, a counter covered with products in the center and a projector and screen above the counter. The company’s pitch is that their cosmetics contain nothing unnatural and so they have “nothing to hide.”

This is not because it is prurient but rather because it features nudity. Now be warned, this Web site is NOT SAFE FOR WORK. A British cosmetics company called Elave has a Web site that is an example of online marketing genius.

Elave Nothing To Hide